NEW TV AD: URGES LEGISLATURE TO STOP PROTECTING SPECIAL INTERESTS & PASS PLAN TO LOWER AUTO INSURANCE COSTS

Spot Highlights Albany Lawmakers Taking Millions From Trial Lawyers, While Delaying Plan to Deliver $200 for New York Drivers

[Watch Ad Here]

NEW YORK – Citizens for Affordable Rates (CAR) today announced the launch of a new statewide television and digital ad, “Dollar Sign,” urging the state legislature to pass Governor Kathy Hochul’s plan to reform New York’s auto insurance system and deliver hundreds of dollars in savings to drivers burdened by skyrocketing premiums.

The new 30-second spot contrasts the financial reality of New York families with the political influence of trial lawyers who have spent millions on Albany lawmakers. While Governor Hochul’s plan is designed to crack down on rampant car insurance fraud and return an average of $200 to drivers' wallets, the ad highlights how legislative inaction continues to block these essential reforms.

“New Yorkers are paying about $4,000 a year for car insurance – some of the highest rates in the country – and families are fed up,” said James Freedland, a CAR spokesperson. “Governor Hochul’s plan targets fraud and abuse driving up premiums and ensures insurance companies return excess money to drivers. It’s time for the Legislature to stop protecting special interests and start making New York affordable.” 

Beginning this week, the ad will air statewide across broadcast, cable, and digital platforms. The media buy includes targeted saturation in the following markets:

  • New York City

  • Albany

  • Buffalo

  • Rochester

  • Syracuse

  • Binghamton

  • Utica

  • Elmira

  • Watertown

The campaign also features a heavy sports rotation, including coverage during Knicks and Nets games, and high-frequency placement on major news networks including CNN, MSNBC, CNBC, and News12 Bronx.

Ad Script: “Dollar Sign”

New York’s car insurance crisis is all about money.

The huge amount New York families spend on skyrocketing car insurance rates... 

And the huge amount New York legislators get from trial lawyers intent on keeping it that way.

Gov. Hochul’s plan will cut rampant car insurance fraud and runaway insurance rates – putting an average of $200 back into our wallets.

But not if New York legislators keep blocking it.

So if you’re fed up, speak up.

It’s time to finally lower the cost of driving.